During her time at Fulton Grace, Amethyst led an ambitious integrated marketing campaign. With the daunting task of breaking down all that is "Fulton Grace," the team was able to determine the top 4 pillars and target demographics. Spanning a year with intervals of every other month, the campaign was broken out into everything from graphics and videos to podcasts, blogs and an experiential event. The overall goal was getting Fulton Grace’s unique selling point across to agents, and with an overarching approach, they were able to do this authentically.
As a part of Fulton Grace’s "Why FG" campaign, Amethyst developed Coffee, Contracts, and Closings, a podcast that explores the inner workings of our agents and company. She designed the branding and logo, hosted each episode and oversaw each episode's editing and posting. She also promoted the show on social media.
The first season has over 700+ downloads!
All designs were either created by Amethyst or developed under Amethyst's creative direction.