About Super SUS
"Super SUS" is a true crime podcast hosted by Ande Breunig and Amethyst Cannady, two accomplished professionals with a shared passion for uncovering overlooked mysteries and unsolved cases. Together, they bring hidden stories to light, crafting an engaging and immersive experience that keeps their audience captivated.
Amethyst is not just a co-host but the driving force behind the podcast’s operations. Her multifaceted role encompasses everything from production to strategy, showcasing her unparalleled ability to oversee a complex, creative endeavor. Her dedication and expertise are the backbone of "Super SUS," ensuring its consistent quality and growth week after week.
Website and Hosting
Amethyst demonstrated her technical proficiency and creative vision by independently designing and launching the podcast's website using Squarespace. With its sleek design and intuitive functionality, the site serves as a professional digital hub for "Super SUS," reflecting her commitment to excellence.
When it came to hosting and distribution, Amethyst selected Buzzsprout for its reliability and widespread reach. The platform facilitates seamless uploads and performance across major directories, ensuring every episode is easily accessible to listeners. This thoughtful setup highlights her ability to strategically plan for scalability.
Content Creation
Amethyst plays a key role in managing the podcast’s written and visual assets, ensuring the content stays fresh and engaging. She writes detailed blog posts for each episode, giving the audience a closer look at the mysteries discussed. Her social media curation highlights compelling moments, behind-the-scenes activities, and previews of what’s ahead.
Her strategic campaigns have been highly effective. On Facebook, posts created under her direction reached 63.5k users, with 1.1k interactions and 2.5k link clicks in just a few months after the October 2024 launch. Instagram also saw strong engagement, with a reach of 11.9k, nearly 26k views, 927 interactions, and 792 link clicks. Amethyst’s efforts have helped establish a thriving and growing audience across platforms.
Podcast Production
The high production quality of "Super SUS" is a direct result of Amethyst’s meticulous attention to detail. From day one, she researched and invested in the best equipment, including microphones and editing software, and set up a professional recording station in her co-host’s basement. Each week, she handles recording duties with Rode Connect and edits episodes with Descript and Adobe Audition to deliver crisp, seamless audio.
Amethyst also manages the post-production workflow, scheduling episodes for timely release on Buzzsprout and Patreon. Her commitment to audio clarity and overall polish ensures a professional listening experience for the audience, enhancing the podcast’s reputation for quality.
Marketing and Promotion
Marketing is another area where Amethyst leads the charge. She crafts weekly newsletters to keep subscribers informed about new episodes and upcoming plans. On social media, she builds meaningful connections through thoughtful posts and manages targeted ad campaigns to expand the podcast’s reach.
Her marketing strategies have yielded outstanding results. Facebook posts have reached over 63k users, driving 1.1k interactions and thousands of link clicks, while Instagram has garnered nearly 26k views and consistent engagement from followers. This seamless combination of organic content and paid promotion has been instrumental in helping the podcast surpass 1,000 downloads in under two months.
Monetization and Affiliates
Amethyst oversees the podcast’s monetization efforts, securing affiliate partnerships and ad placements that complement the interests of the "Super SUS" audience. She has fostered collaborations with brands like Descript, Motion, 1Password, and Audible, recording pre-roll and mid-roll ads that generate revenue while adding value for listeners.
These partnerships are more than just business opportunities—they enhance the listener experience by featuring tools and services the audience can actually use. Striking a balance between authenticity and monetization, Amethyst has set a solid foundation for the podcast’s sustainability and success.
Every aspect of "Super SUS," from blog posts and email campaigns to editing and promotion, showcases Amethyst’s dedication to producing a true crime podcast that captivates its audience. Her work behind the scenes has allowed her to expand both her creative and technical skills, while fostering a thriving community of curiosity-seekers and crime enthusiasts.